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Crafting an effective strategy to amplify the sales of your handmade items

ChatGPT is an AI language model that has the potential to revolutionise the way we create product descriptions for SEO. By leveraging its ability to generate high-quality and engaging content, Small businesses can optimise their product descriptions for search engines, attract more customers, and increase conversions.

Easter is a time of renewal, rebirth, and the celebration of life. It's also a popular occasion for showing your appreciation for loved ones through gift-giving. While the traditional Easter gift, chocolate, is delicious, this Easter, alternative gifts to chocolate are in high demand.

January is a great time for crafting! With Christmas behind us, it's a perfect opportunity to take a break from the hustle and bustle and focus on some fun, creative projects.

The national day of red in February is nearly upon us, and whether you're looking to show a little love to a spouse, partner, friend or loved one, handmade is the way to go!

Happy birthday to us! Let's have a look at some of Small Market's small wins over our first 12 months.

A bit of sparkle never goes amiss at Christmas time so let's dig out some treats with a collection of jewellery, all handmade by talented small businesses on Small Market.

Here at Small Market, we're encouraging everyone to shop small this Christmas, and with the big day just around the corner if you need something personalised now is the time to get your orders in.

Here at Small Market, we're encouraging everyone to shop small this Christmas. So with the festivities getting closer, and the stress levels rising, let's get some gifts on the list that will help everyone relax.

Need some ideas for Christmas gifts? Bring the outside in, with some lovely garden gift ideas. Here at Small Market we're encouraging everyone to shop small with present suggestions from small businesses.

We're encouraging everyone to shop small at Small Market this Christmas. Here are a selection of home accessories for gifting, or for getting your house cosy ready for the festive season.

Christmas getting closer, and here at Small Market we're encouraging everyone to shop small. Here are a selection of gifts from our Art collection.

Fabulous kitchen gifts and a chance to support UK small businesses in the build up to the most wonderful time of the year. Shop small on Small Market this Christmas.

A little bit of Christmas prep. Our choice of wreaths, cards and a fab advent calendar, to get you in the mood for the festive season. All created by small businesses.

Halloween preparations for the spooky season. Discover our top 10 gift ideas for this year, all made by small businesses.

You might have visited other online craft marketplaces, or might be a maker and are considering selling with us, so what is different about Small Market from a technology perspective?

Father's Day is fast approaching and that perfect gift can be tricky to find. We're here to help with the search, as we've some lovely present ideas to show you, each one made by hand.

There's so much business speak and it's easy to ignore all of that marketing jargon when you're running a small craft business. But is there something in it?

Meet the maker - Delish Adventures. A series to introduce you to the creators that sell their amazing makes on Small Market.

Google sometimes decides to change how your website and web pages rank on their search engine results page. We take a look at some of the more recent changes and how they're affecting things.

PR should be one part of your marketing strategy as a small business, but what is it and how do you do it?

Meet the maker - 2minty Studio. A series to introduce you to the creators that sell their amazing makes on Small Market.

We often get asked how people can improve their online shop, so here are a few of our suggestions.

Selling at craft fairs is a bit of an art. Use your creativity to make the most of your opportunities.

This feature from the Tameside Correspondent was a lovely boost during our first month.

We've made it our mission to increase sales for small businesses and to promote handmade products, but what's so good about handmade?

We're all encouraged to celebrate our successes, but what does that mean and how do we even know what those successes are?

Mother's Day is fast approaching, and we'd love to help you find that special something for your lovely mum!

When you're making a new product you spend a lot of time trialing, developing, refining and making it. But what about when you want to launch it?

Small Market is all about supporting small businesses, and that's come from the fact we're friends with some very talented people with small businesses of their own.

Getting photography that showcases your products at their best is key to improving sales. Let's have a look at a few easy wins.

What are things that we count as our small wins at Small Market?

Meet the maker - Purple and Orange A series to introduce you to the creators that sell their amazing makes on Small Market.

Small Market is an online marketplace promoting handmade small businesses in the UK, but we're a small business ourselves so we know a bit about the less glamorous realities. This is our story.

So you've made a sale - great news! Now have you thought about the packaging?

This is one of the questions that we get asked the most - how do I price my handmade crafts? So we've had a go at answering it.

Even the best of us occasionally have unhappy customers. That's not the sign of a bad business, but how you deal with it could be.

We love to support small businesses in any way that we can, and craft rum is related to craft. Right?

Getting started on social media can be a daunting process, but that can really be helped by understanding and learning the rules.

We were delighted with this press piece from the Manchester-based Meteor news outlet on our launch day.