Strategy methods to help increase handmade sales

Written by Chris Monaghan

August 16th, 2023
Strategy methods to help increase handmade sales

Crafting an effective strategy to amplify the sales of your handmade items involves a combination of thoughtful planning and targeted actions. By strategically promoting your unique creations, you can capture the attention of your target audience and foster a deeper connection that leads to increased sales.

At the heart of a strategy is a focus on storytelling. Unveil the passion and dedication poured into every piece you create. Craft compelling narratives that highlight the journey from conception to creation, showcasing the authenticity that sets your handmade items apart from mass-produced alternatives.

Engagement is key. Utilize the power of social media platforms to reach a wider audience or talking with customers at craft markets. Curate visually captivating content that captures the intricate details and craftsmanship of your products. Share not only polished product images but also candid glimpses of your creative process. Leverage popular hashtags and collaborate with influencers in your niche to expand your reach.

Transparency builds trust. Educate your audience about the materials, techniques, and values that define your brand. Highlight the eco-friendly aspects, ethical sourcing, or any social causes your handmade items support. This openness resonates with conscious consumers seeking meaningful purchases.

In essence, the strategy with creating a connection between your handmade items and your audience. By narrating your brand's story, engaging authentically, and offering unique value, you'll not only increase sales but also establish a lasting bond with customers who appreciate the artistry and dedication behind each creation.

We come up with a few strategy methods you can do today to help amplify your sales on Small Market or at your next craft market.

High-Quality Product Images

Ensure your product images are clear and well-lit, and showcase the item from different angles. Consider using lifestyle images to show the product in use or third-party software to help clean up any distractive backgrounds like PhotoRoom or Canva

Compelling Product Descriptions

Write engaging and detailed product descriptions that highlight the unique features and benefits of each item. Use storytelling to create an emotional connection with potential customers this will also help give your product pages more content and improve your page SEO.

Implement Customer Reviews and Testimonials

Encourage satisfied customers to leave reviews and testimonials. Positive reviews build trust and credibility for your handmade items.

Offer Limited-Time Discounts

Create a sense of urgency by offering limited-time discounts or special offers. For example, "Get 15% off on all handmade jewellery this weekend only!"

Run Social Media Giveaways

Host giveaways on social media platforms where participants can enter by following your account, liking a post, and tagging friends. This increases brand awareness and attracts potential customers.

Collaborate with Influencers

Partner with influencers in your niche to promote your handmade items. Influencers can reach a broader audience and drive a large amount of traffic to your product pages on Small Market.

Launch Email Marketing Campaigns

Build an email list of interested customers from market stalls or previous customers and send regular newsletters with product updates, exclusive deals, and behind-the-scenes content.

Provide Free Shipping

Offer free shipping, or set a minimum order value to qualify for free shipping. Customers tend to prefer free shipping which can be the deal breaker when making an order.

Showcase Customer Testimonials

Feature photos or videos of satisfied customers using your handmade items on social media platforms to help build trust and authenticity.

Highlight Your Unique Selling Proposition (USP)

Identify what sets your handmade items apart from others and emphasize that USP in your marketing efforts. Whether using eco-friendly materials or offering customisable options, make it clear to your audience.

Participate in Craft Fairs and Events

Attend local craft fairs, markets, or trade shows to showcase your handmade items. Distribute business cards with a QR code or web address to your shop profile and promotional materials to drive traffic to your website.

If you're an independent seller looking to promote your lovingly crafted creations, consider joining Small Market, a platform dedicated to supporting independent sellers. Visit our website to learn more and start connecting with buyers today.